Friday, 23 March 2012

Google Panda, the New Yardstick for Web Population

Many people are still quite unfamiliar with what exactly the Google Panda is all about. It is fair if they don’t earn their daily bread from the Internet, but for those who do, it is an utter necessity, especially if they are running small business website. Let us get a feel of it.

Google Panda, since its arrival, changed the SEO angle of getting the web traffic to a particular site all together. The ranking system of Google is quite simple; it tests the algorithm of the site and then ranks it according to the authenticity. But earlier the parameter was different; Google didn’t seem to mind the idea of backlinking or affiliate marketing. But the advent of the Panda completely changed the scenario.
At the present moment the Panda looks for a certain set of other things for a site and does not pay that much of heed on the backlinking. That certain set of things include quality content, greater interaction with the readers, no duplicity or plagiarism, less advertisement, higher conversion rates, good and grammatically correct use of language.Let’s concentrate on how does the Google Panda (which has been named after the name of the engineer Navneet Panda) work. The panda has been built via an algorithm that uses artificial intelligence in a more dexterous way than it was done previously. The set of software rate the websites on the quality front and also on the authenticity front. The meaning in a nutshell is that those who want to get thick traffic on their sites must abide by the strict yardstick of the Google panda.

Some people think it to be a draconian entity whereas other folks take it as the victory of the honest web population, especially the ethical bloggers. But one thing is for sure that it has changed several things, for good or for bad,that remains to be a question of contention.
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